Disciplines.
Product strategy
Human interface design
Research
Creative Direction
Problem.
Skin care is a billion dollar business. $145.3 Billion to be exact. In the age of disinformation, influencers, and just plain bad advice finding products that work for you can be expensive.
Dermatologists can be inaccessible, and when you are standing on an aisle of endless skincare options, you need confidence to know you're picking the right product.
Solution.
DRMA aims to give users the added confidence to take control of their skin care journey. Skin needs change as time progresses, DRMA gives users flexibility to change with it while diminishing uncertainty.
DRMA gives users the power to curate their own skincare community and start building a wealth of knowledge of products that works for you with reviews from people with similar skin types.
Process.
Discover - Getting to know the team, empathizing with their issues, and understanding the workflow.
Define - Forming hypotheses for potential solutions.
Ideate - Feedback sessions and testing.
Design - Presenting final solution and strategy.
Tools.
Adobe XD
Adobe Photoshop
Adobe Illustrator
Zoom
Big Picture.
While working with my UX Director, we planned next steps. I began creating the foundations for a business model to develop and grow DRMA to its full potential. As of now, DRMA remains a concept with a very bright future to shake up the skincare landscape.
Below, we dive even deeper.
Discover.
Understanding the User
So How Might We
Design - an experience tailored to the user..
Provide tools that will have positive impact..
Empower the user to engage and learn..
Define.
Problem
The current process is costly, time consuming, and largely ineffective.
Ideate.
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/665e3d07fc6281ad206c9ea6_Asset%2014%404x.png)
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/66527aa2ff766b9b380b33f7_WIREFRAME%20SKETCH.png)
- Starting with messy sketches, I started the validation process early. I implemented user feedback into the low fidelity wireframe.
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/66528122e09a1f351bd3021f_Web%201920%20%E2%80%93%203.png)
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/6652807379937bf9424d4ec6_Web%201920%20%E2%80%93%202.png)
Design.
Wireframes
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/665289aabb27ce373c239e89_DRMA%20WF%20Collage%20copyFINAL.png)
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/665289ca6cb75cdbea8b369b_DRMA%20WF%20CollageFINAL.png)
Home
Product Page
Social
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/66528de60f3384f65b486917_DRMA%20SOCIAL.png)
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/66528f44cd17694f2e260def_DRMA%20ARTICLE%202.png)
Content
Content pages offer a preview or summary of the selected post, with an easy "Pull to view" interaction to view the content in full.
Profile
Details
DRMA users can be verified to show that their reviews are honest, real, and trusted by the DRMA community.
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/665291c117c1397e17eff050_DRMA%20PROFILE%20FOLLOWING.png)
Interactions
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/665245f52ae3950640e53dc1_DRMA-image-main.png)
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/66529ae2a3d22195fc0e1e8b_drmastyleguide%402x.png)
Next Steps & Learnings.
While working with my UX Director, we planned next steps. I began creating the foundations for a business model to develop and grow DRMA to its full potential. As of now, DRMA remains a concept with a very bright future to shake up the skincare landscape.
Thank you!
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/664ea0ec1955b085f0e4be1d_live-ops-image-main.png)
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/66415c5ab26190442f59d8ab_main-live-ops-image.png)
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/665106119939cc96bc2ebb43_alexa-image.png)
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/66525c9e6257feb3afcecd3c_DRMA%20FALLING%20IPHONES%20SMALLER.png)
![](https://cdn.prod.website-files.com/6600a4cccabf8b360cba486b/66621978265ac612a0b3b3ee_BLUE-LOGO_1%404x.png)